Our Origin

Behind The Shine: Energy, But Make It Beautiful.

From a sound of surprise to two ways of living.

Born Backstage at New York Fashion Week

Swiiyo didn’t start in a lab or a boardroom. It started backstage at New York Fashion Week in 2025, in cups, under a different name: AMP Boba, the drink you now know as #ProjectAMP.

Between quick changes and camera flashes, our team, with roots in professional boba craft at Hojalicious, served popping boba drinks to the people keeping the show running. The drinks were fun, light and looked good in hand, and people kept coming back for another.

As AMP Boba grew into a full lifestyle brand, the name was already there: the “sui-yo!” people said when a drink was handed to them. Today #ProjectAMP lives on as the original that started it all.

Meet the Original #ProjectAMP
Friends cheersing with Swiiyo Energy and Aura Beauty Sparkling cans at an outdoor party

It Started With A Sound — "Sui-yo!"

The name Swiiyo comes from the most natural exclamation in Taiwanese culture: "Sui-yo."It’s that spontaneous sound of praise you make when you see something beautiful or take that first refreshing sip: "Sui-yo! (Wow, that's nice!)" We captured that exact moment. Whether it's the fizz exploding on your tongue or the satisfaction of crafting the perfect gradient drink at home, Swiiyo stands for that Glow Moment that lights you up instantly.

Read more about where the name comes from → 

 Discover the story

Professional Roots, Lifestyle Evolution.

Innovation runs in our blood. Building on our heritage in professional boba craftsmanship (Hojalicious roots), we decided to break the rules.
We realized that modern life demands not just flavor, but autonomy. So, we evolved our professional quality into two forms:

  • For Efficiency

    Popping boba and Taurine, Inositol and Vitamin B3, sealed in a can for an easy afternoon lift.

    Swiiyo Energy Drink 

  • For Beauty

    A zero-calorie, zero-sugar Beauty Sparkling made with Activin™ Grape Seed Extract and Vitamin C.

    Swiiyo Aura Sparkling 

  • For Creativity

    We condensed barista-grade ingredients into stylish Retail Packs, turning your kitchen into a trendy boba shop.

    Swiiyo DIY Ingredients Series 

Glow, Don’t Burn.

Whichever Swiiyo you choose, our core philosophy remains: Light and Easy.

We keep things light. Our canned drinks are low in calories and sugar, with a fun pop of boba. Our ingredient kits keep it simple, so anyone can make a boba shop-style drink at home. Whether you’re working, partying or creating, Swiiyo fits right in.

Back on the Runway

One year after our first backstage pour, Swiiyo returned to New York Fashion Week in September 2026 as the official beverage partner of The Ethereal’s show at the Ace Hotel in Manhattan, with our drinks also served at an event at Tesla Manhattan. From backstage cups to the front row, beauty you can sip has come full circle.

Read the NYFW Recap →
Y2K-style party with Swiiyo Energy Popping Boba drinks

Define Your Shine✨

In this fast-paced world, Swiiyo is your style accessory. Whether you need a boost or just a moment of ritual at home.

The Power to Shine. Sip it or create it — it starts with Swiiyo.

Wholesale

Explore Collections