Press
Swiiyo is a New York-based Fashion Functional Beverage brand. Below: recent editorial coverage, official announcements, and the details press and retail partners ask for most.
AS FEATURED IN
Food Ingredients First · Smith Design · My Life on (and off) the Guest List · BevNET · Beauty Wellness Tea Connect
In the Press
FOOD INGREDIENTS FIRST · AUGUST 24, 2026
Food Ingredients First Cites Swiiyo in Its Analysis of Texture-Led Beverage Innovation
Industry publication Food Ingredients First examined how boba, mochi and cold foam are moving from foodservice novelty into mainstream product development. The article cited Swiiyo's low-sugar Energy Popping Boba Drink as an example of popping boba built into a functional RTD energy beverage rather than treated as a bubble tea add-on.
Cited alongside Starbucks, McDonald's USA, My/Mochi, Little Moons and Boba Pops.
Read the full article →MY LIFE ON (AND OFF) THE GUEST LIST · JULY 24, 2026
Guest List Covers Swiiyo's Popping Boba Energy Drink and Aura Beauty Sparkling Water
NYC women's lifestyle publication My Life on (and off) the Guest List reviewed both Swiiyo lines following the brand's SFA Summer Fancy Food Show debut. The piece covered Swiiyo Energy — 25 calories and 5g of sugar per 10.5 oz can, formulated with Taurine and Inositol — alongside Swiiyo Aura, a zero-sugar sparkling water made with grape seed extract and Vitamin C, and contrasted the brand's design direction with the category's conventional energy-drink aesthetics.
"Think less 'extreme sports' and more everyday confidence with a splash of personality."Read the full article →
SMITH DESIGN · JULY 7, 2026
Smith Design Names Swiiyo Among the Standout Brand Experiences at Summer Fancy Food Show 2026
New Jersey brand design agency Smith Design featured Swiiyo in its 2026 Summer Fancy Food Show recap, highlighting the brand's gas-station-inspired booth and life-sized "Power Up Energy Station" pump as one of the show's most effective experiential activations. The agency also noted Swiiyo's clear cans, which put the color of each beverage on display, and traced the brand's origins in professional boba craftsmanship.
"Swiiyo took experiential marketing in an entirely different direction... Rather than simply explaining the product's benefits, Swiiyo brought its brand message to life through an interactive experience that attendees were eager to participate in."Read the full article →
Press Releases
Official announcements distributed by Swiiyo.
JUN 17, 2026 · BEAUTY WELLNESS TEA CONNECT
Swiiyo Debuts at 2026 Summer Fancy Food Show with Zero-Cal Beauty Sparkling and Energy Popping Boba Drink
APR 25, 2026 · ISSUEWIRE
Swiiyo Debuts Jitter-Free Popping Boba Energy Drink; Pre-Orders Now Live Ahead of 2026 SFA Expo
APR 10, 2026 · PRLOG
Swiiyo Launches Popping Boba Energy Drink Pre-Orders, Debuting at 2026 SFA
APRIL 2026 · BEVNET
Swiiyo Launches Next-Gen Low-Sugar Popping Boba Energy Drink to Combat "Jittery" Energy
Events & Partnerships
In 2026 Swiiyo has been a product sponsor at 10 events across New York Fashion Week, wellness and fitness, professional beauty, campus communities and nonprofit fundraising. A few highlights:
STYLEPOINTE NOUVELLE · NEW YORK FASHION WEEK · SEPTEMBER 12, 2026
Product sponsor of StylePointe Nouvelle at Dixon Place
The seventh annual New York Fashion Week showcase presented by Creative Performances, pairing six designers with professional choreographers to present complete collections through dance across two sold-out performances. Swiiyo joined FOUR:Organics, HIPPEAS and MCoBeauty as product sponsors of the 2026 edition.
BEHIND THE CHAIR HAIR SHOW · FLORIDA · AUGUST 22–25, 2026
Product sponsor at a professional beauty industry show
Swiiyo supplied product across the four-day professional hair and beauty event, putting Aura Beauty Sparkling in front of an audience of working stylists and beauty professionals.
ZENBODI GAMES · AUGUST 4, 2026
Product sponsor of the Zenbodi Games
A fitness and wellness competition hosted by Blu House Socials, where Swiiyo kept competitors and spectators hydrated through the day.
Brand Facts
Brand
Swiiyo, a Fashion Functional Beverage brand founded by Hojalicious. Read our origin story
Name origin
Inspired by the Taiwanese expression "Sui-yo" (水唷), said when something is surprisingly beautiful or good
Headquarters
New York, NY
Swiiyo Energy — Popping Boba Energy Drink
10.5 fl oz can · 25 calories · 5g sugar · no caffeine · made with Taurine, Inositol and Vitamin C · Orange. Shop Swiiyo Energy
Swiiyo Aura — Beauty Sparkling
Zero sugar · zero calories · made with Activin™ Grape Seed Extract and Vitamin C · Rose Lychee, Grape Passion, Muscat Grape. Shop Swiiyo Aura
Manufacturing
Made in Taiwan
Where to buy
swiiyo.com, Amazon and Yami
Trade shows
Americas Food & Beverage Show 2026 — Booth #371, Miami Beach Convention Center, September 2026. Read the recap
2026 SFA Summer Fancy Food Show — Booth #2344, Javits Center, June 28–30, 2026. Read the recap
Media & wholesale contact
Press: info@swiiyo.com · Sales & distribution: sales@swiiyo.com
Press Kit & Media Inquiries
Logos, product photography, can renders, founder bio and brand boilerplate are available to press and retail partners on request.
Mako
Marketing Manager, Swiiyo
info@swiiyo.com